# Enterprise Owner - The [[Enterprise Owner]] leads to the success of the [[Enterprise Product]] - The [[Enterprise Owner]] can initiate or stop an Arena and/or its Product - The [[Enterprise Owner]] can change the [[Ambition]] of an Arena. - The [[Enterprise Owner]] is an [[Accountable Representative]] - The [[Enterprise Owner]] can not be a [[System Lead]] or [[Enterprise System Lead]] - The [[Enterprise Owner]] must consider the [[Enterprise System Lead]]’s recommendations. - The [[Enterprise Owner]] determines how the [[Enterprise Backlog]] is ordered. <!-- AME3 Naming Checked by LLM-->