# Anticipate Advance Assess Loop ![[Anticipate-Advance-Assess.svg]] The Anticipate, Advance, and Assess Loop serves as the foundational structure of the [[Empirical Product Control Loop|Empirical Product Control Loops]] in [[AME3]]. This structure facilitates the implementation of the strategic doctrine [[1. Empirical Control|Empirical Control]]. ### Anticipate _Anticipate_ refers to the phase where the organization or work-system formulates hypotheses and sets expectations for the upcoming cycle. This involves reconsidering strategic doctrines, constraints, and defining the parameters and conditions necessary to achieve the desired outcomes. Decision-making and planning are also integral components of this phase. ### Advance The _Advance_ phase involves executing the planned actions and improvements by holding on the strategy doctrines, constraints, tactics, and plans outlined during the Anticipate phase. This is where the organization actively engages in the process, whether it's developing a new product, conducting experiments, or implementing changes. During this phase, the organization gathers data and observes the outcomes, making real-time adjustments as needed to stay aligned with their goals and improvements. ### Assess In the _Assess_ phase, the organization or work-system evaluates the results of their actions and compares them against the initial expectations set during the Anticipate phase. This involves analyzing the data collected during the Advance phase to identify successes, failures, and areas for improvement. The insights gained during this phase inform future loops and are utilized in the Anticipate phase.