# The Execution Trap https://hbr.org/2010/07/the-execution-trap The Execution Trap, as discussed by Roger L. Martin, refers to the misconception that execution is separate from strategy in management. This belief suggests that a mediocre strategy executed well is preferable to a great strategy executed poorly. The idea gained popularity in the early 2000s, with influential figures like Jamie Dimon and Larry Bossidy emphasizing the importance of execution over strategy.