# Why GAME3 Has Been Renamed to AME3 > [!info] GAME3 has been renamed to AME3. It remains a framework to lead the evolution of products, services, and organization of tomorrow’s enterprises. We have always valued the term *game* in GAME3. It inspires us to create a framework for enterprises in a competitive market. Playing the game should be fair and enjoyable, based on clear rules — rules that are essential for any successful organization. The term also highlights our connection to the achievements of those who came before us. As we like to say, [[AME3 on the shoulder of giants|we proudly stand on the shoulders of giants]]. After many engaging discussions and presentations about GAME3, we carefully **[[Anticipate Advance Assess|Assessed]]** the feedback. Many people appreciate the playful spirit of "game" in a business context. But we also received some surprising insights, we haven't **[[Anticipate Advance Assess|Anticipated]]**. Sometimes, people assume GAME3 refers to a board game or agile game, which can lead to confusion. Additionally, some organizations have very strict IT policies. Their systems block the GAME3 website simply because of the word "Game" in the URL. This can make it difficult — even for senior leaders — to access valuable information. Time to **[[Anticipate Advance Assess|Advance]]**! We simply removed only the "G" from the name. Everything else remains unchanged. Including What AME3 represents: **A framework to lead the evolution of products, services, and the organization of tomorrow’s enterprises.** [[Acronym AME3|AME3 stands for]]: **A**daptive **M**etaframework for **E**mpirical **E**nterprise **E**volution. And, since we pronounce AME like "aim," we are still reminded of the term *game*. Lets AME as an [[Enterprise]] together toward the next [[Goal]]!